Pupi Solari, born in 1927, Ligurian by birth, Milanese by adoption.
With more than 50 years of activity behind her, at 94 years of age she still has an active career supported by her almost all-female team: Laura and Rosaria who have been working with her for 38 years, Vanessa for 3 years, Chiara for 26 years, Maria Teresa for 6 years, and the only one male quota Emilio for 23 years.
In recent years she has been joined by her son Andrea Host-Ivessich in running the company and her granddaughter Margherita Host-Ivessich in choosing the clothes and social management.
"She opened a children's shop in 1969 in Largo V° Alpini in Milan. Nine years later, in 1978, she moved to Piazza Tommaseo and the woman flanked the children with 6 shop windows. In 1991, the HOST man (named after her children’s surname HOST-IVESSICH) also joined the shop windows, becoming 11. Over the years she also opened a children's boutique in Genoa."
" The shop windows are exemplary for their rigorous creativity and elegance, which is never predictable. It is a multi-brand shop but its personality in the choices and the homogeneity of the same, makes it identify as a single brand. It is the first to anticipate the fashion of "receiving", with a small tea room inside the shop. "
Pupi Solari is known for her ability to see details and twist everything around her until she gets to the goal, the choice of colors she uses almost seems like magic to the eye of the beholder.
In 2018 she decided to hand over the women's and men's departments in Milan and the children's shop in Genoa to dedicate herself entirely to the Pupi Solari children's boutique in Milan.